You may feel proud when a customer leaves the door buying your product, but the real deal is when he comes again, and when he recommends other people to do business with you.
When people have to buy a product or try out a new service they weigh across a lot of factors- how it looks on the outside, the advertisement, discounts and of course, the opinion of others as it relates to your work. Referrals are always a very trusted way of luring new customers. Which is why, I am going to present you with the most effective strategies to get more word-to-mouth referrals.
- You can turn your loyal customers into your brand advocates by targeting your influencers. An influencer is very active on social media and through blogs, so can effective promote your brand through his/her platform. New customers trust a third party more than the brand itself. For example, if you were brand selling sports shoes, you should not go for a footballer who wears some other brand while playing. You need to find someone who uses your product and gives the world a much real feedback. This way, you know exactly what they’d tell their audience behind closed doors when you’re not around.
- People never stop talking about RedBull because it is everywhere, always hoisting events that involve people and communities. In 2010, Vail Resorts, a popular Ski Resort Chain, created an app for its skiers which allowed them to connect in the mountains and share their stories. So allow your brand to be involved in social events, it creates a positive image.
- Customer feedback helps you to understand what people expect from you. It lets you make the necessary changes in your social media strategy to fit you customers. It is important for you to interact with your customers and target audience. Interaction helps you gain more followers. Make it easier for your audience to interact with your brand and with other fellow customers as well.
- You can always ask your most loyal customers to spread the word or share your links through their social media profiles. Offer them a discount for each new customer they bring you and Give them exclusive coupons they can give to their friends.
Word-to-mouth is the oldest and one of the most effective forms of marketing. It is all about getting people curious about your product, without actually even promoting it directly.