So you send in a resume and manage to get an interview. Is now the time to sit back and wait? Nope. Now is the time to send a thank you letter. When you don’t send a thank you letter you are missing an additional opportunity to make an impression. Think of a thank you letter as an additional sales piece. You are the product you are selling. The hiring manager has given you something valuable, their time and consideration, so it’s good etiquette to thank them afterward.

I know a bit about sales (see my marketing blog here) and a fundamental rule of sales is to keep the product in front of the buyer for as long as possible and as often as possible. The more they look at it the more they want it. George Costanza did it best in an episode of Seinfeld where he kept showing up to talk to a girl he liked.

“You know they way I work, I’m like a commercial jingle. First it’s a little irritating, then you hear it a few times, you hum it in the  shower, by the third date it’s: By Mennen!.”

Keep reinforcing the benefits of the product. You can reinforce why you’d be a benefit to their company in your thank you letter in addition to showing them how much you’re interested in the job. You can also use this chance to address a negative. So don’t miss this opportunity and send a thank you letter after your job interview.