10 Tips to Win Customer Loyalty

Customer loyalty

There is a difference between hooking in new customers and making them stay.  We’ve said it a million times – getting a new customer is costlier than retaining an old one. So, how about improving customer loyalty to get some profit points? Here are a few tips you could use:

  • You need to share with them what your brand truly stands for, so that they connect with your business on a more personal level.
  • Improve your customer service. Customer service is a hidden key to successful, long-term relationships. Make it easy for them to reach out to you in case of any troubles. And the most important point is the customer service team has to be patient and polite with the users, and treat their concerns in a timely manner.
  • It is important you maintain a transparent, honest communication with your customers. Instead of straight-face denying the problem, explain to them the entire situation and what you can really do about it.
  • Use your social media accounts to engage in meaningful conversations with your followers.
  • One of the oldest and most effective ways to stay connected with your customers is through email. Every time a customer makes purchase at your store, you could ask them for their email addresses and you could send them follow-up emails and inform them with personal emails about any new products or offers.
  • Allow people to put in feedbacks that can be seen by everyone else – public reviews or comments.
  • You can sometimes surprise your customers by giving them an unexpected discount or offer or even simply deliver the product just sometime before the given date. It impresses them.
  • Your service and product quality shouldn’t degrade with time. Be consistent with your efforts.
  • Don’t get defensive when you make mistakes, learn to accept mistakes and work on them to improve your errors. You can’t afford frustrating your customers, especially when they haven’t had a very great experience with your services. It is important to pacify them and bring them back into your loyalty hood.
  • The growth of a company lies in the hands of the employees. The way they behave with the customers shapes your brand’s image and reputation in the market. Every customer is unique and you cannot expect them to be clear in their expression of their discontent with the company. They should be both able to catch the conversation of the customer and revert back as crisply and precisely as possible to avoid any confusion.